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- Model Number SON-KD49XE7003BU
Be wowed by the breath-takingly realistic 4K HDR visuals of Sony's XE70. Exceptionally detailed 4K Ultra High Definition combines with the latest HDR technology to produce a superbly lifelike picture. Driven by the 4K X-Reality PRO engine, everything you watch is upscaled to near-4K quality, while MotionFlow XR ensures even the fastest action is pin sharp. With Wi-Fi built-in, the set's smart platform adds services like Youtube to make it the complete entertainment hub for the whole family. And a slim and narrow bezel frame and stand includes nifty cable management features for a refined and minimal profile. Looking stunning, on or off, the XE70 takes your home entertainment to the next level.
New Colour Depth with HDR
Sony are one of the forerunners of colour-boosting High Dynamic Range (HDR). As members of the UHD Alliance, they've delivered top-shelf HDR with a staggering 10-bit colour depth. This means that there are over a billion individual colours to deepen your view and show shades you’ve never seen in home entertainment before. Usually, studios are forced to dilute the colour of their shows and films to fit on our TVs. Now, HDR screens like the XE70 can channel content from studio-to-living room with the same precision and utterly otherworldly hues.
Dazzlingly Detailed 4K UHD
To respond to screens getting bigger, brands have packed their screens with more pixels. This 49” screen has four times the number of pixels than 1080p HD TVs, delivering stunning realism, natural motion and incredible detail.
Up-Scaling 4K X-Reality PRO
Enhance everything you watch on your Sony Bravia TV with 4K X-Reality PRO. This engine boosts the picture quality of everything from Full HD 1080p Blu-ray Disc™ movies to low-resolution Web video to 4K. After analysing each pixel and comparing patterns, the system restores detail lost in compression and transmission. The system also reduces noise and reproduces optimum contrast, colour and sharpness. The result is that you experience stunning 4K picture quality with better clarity, for anything you watch.
Smooth, Crisp Motion
With Motionflow XR 200Hz, every image on the screen refreshes at a higher rate than normal. Sports and fast-moving action look noticeably smoother, sharper and more natural, with reduced blur and judder.
Explore such apps as YouTube & Netflix on Sony's intuitive video-on-demand platform. Furthermore, families can share their photos and videos wirelessly on the big screen from up to 10 devices with Photo Sharing Plus. With such content, this TV will be the media hub of your home.* .
USB Recording & Playback
Once you plug in a USB to this TV, you can record live TV straight on to it. This way, you can load up shows or movies that you missed and watch them anytime. Furthermore, you can playback personal music, photos or videos on the big screen – just plug in and enjoy.
Freeview Play Coming
This Sony TV will feature Freeview Play later in the year following the availability of a software update. Combining catch-up TV, on-demand services and live TV channels, watching what you want, when you want, is now easier than ever. It’s free from subscription and is compatible with existing broadband services too. Services such as BBC iPlayer, ITV Player, 4oD and Demand 5 are also available without having to open specific applications. This will give effortless scroll back so you never miss a second of your favourite shows.